Our technology

Publishers require flexibility while managing the ad process.  They also require different rules because they do not work all the same way, and they need multi-platform options, like online and/or print capabilities.  

Ubiflow has been at publishers' service for 10 years, helping them to meet their challenges.  Our solutions are used by the leading newspapers and portals in France.  

Our service platform - that we also call "our clock" - helps manage :                   

• Delivery
• Reporting
• Third party ad transmission and routing
• Multi-platform creation (print and web)

This technology is appealing because it is : 

• Scalable
• Secure
• Available 24/7
• Real-time
• Supportive of current technologies

This technology provides what we could call a universal platform. Why “universal” ? Because it allows us to support almost all publisher rules. 

Everyday, this platform - or "clock" - allows routage of 550 000 ads coming from 3700 different sources toward more than 250 destinations.  Our feeds are based on an XML architecture to support multiple advertising formats.  
 

Each ad is retrieved directly from the heart of our clients' business software (stock control...) then is identified, improved, geolocated, controlled and validated before reaching its destination (website, portal, newspaper...).

Figures

• 550 000 ads sent everyday
• No code redundancy
• No data redundancy
• 100% object-oriented technology